UI & Visual Design
Waypoints
Milestone Kitchens
Project Year:
2025
Role:
UX/UI Design, Web Development
Milestone Kitchens makes and sells free-standing kitchen units. I am leading the website redesign from an outdated CMS to an e-commerce platform. The project simplifies the information architecture, improves visual design and user experience. It aims to increase sales through the e-commerce shop as well as manage stock. I planned the project, created user flows, designed the UI and built the website.
Milestone Smalls
Project Year:
2022
Role:
Website Designer
Milestone Smalls, a subsidiary of Milestone Kitchens, produces accessories made from kitchen off-cuts. I built an e-commerce website that allowed customers to buy these products online which helped increase sales. I worked with stakeholders to plan the store, gathered content, edited product images, and designed the website to align with the Milestone Kitchens brand.
Silvia Miles Rebounding
Project Year:
2024
Role:
UI/UX Designer, Web Development
Silvia Miles is a rebounding instructor who wanted to expand her business online. I designed and developed a membership website that grew her membership base by 65% and improved monthly retention to around 50%. Working closely with Silvia, I iterated on wireframes, user flows and prototypes, built the site in WordPress with custom styling and plugins, and created a full visual identity including the logo, colour palette and typography.
Mocha Wave Publishing
Project Year:
2023
Role:
Website Designer
Mocha Wave Publishing needed a platform to sell books and promote their publishing services. I designed and built a website that aligned with the tone of the books, creating a cohesive storytelling experience. The site included an online bookstore, author information, and service details, with sales redirected to Amazon. I planned the structure, prepared content, and ensured the site had a consistent style by incorporating AI-generated visuals provided by the client’s artist.